Sweden's Sproud pea milk in UK expansion
Sproud, the Swedish scale-up behind a range of plant-based milk made from yellow split peas, has secured a liting in the UK. The company’s products are now available in 250 Holland and Barrett stores and via the retailer’s website.
Holland and Barrett’s stores will stock two Sproud variants: Unsweetened and the Barista. Unsweetened is an alternative to semi-skimmed milk and contains zero grams of sugar, is low in carbs and has five times the protein found in almond milk. The Barista variety has a creamy texture, which Sproud says makes it ideal for frothing and foaming. It also contains a third less sugar than the leading oat milk equivalent, the company noted.
Originally launched in 2018, Sproud now has a presence in 20 countries including the UK, Scandinavia, the United States and Canada
The company claims Sproud has 'one of the lowest carbon footprints of any dairy alternative' as it is made from yellow pea, one of the most sustainable sources of plant-based protein. Being shelf-stable removes the need for chilled distribution.
Maria Tegman, CEO and co-founder at Sproud commented: “With Sproud, we want to help improve the health of our planet and customers alike. As the UK’s leading health and wellbeing store, with a big focus on sustainability, Holland and Barrett shares our mission, and makes for an ideal retail partner.
“We are so proud of the many brilliant partnerships we’ve been able to strike in the UK since first launching in 2019. And equally proud to get recognition of our products from the likes of the Free From Awards, which recently awarded us the gold medal for Sproud, and Sugarwise, which made us the first-ever alt-milk company to receive its certification. There is such great interest for pea-milk right now, and we look forward to continuing work to make our fantastic products available to customers right across the UK.”
Sproud is already available via the likes of Waitrose, Ocado, Booths and Amazon in the UK.
Image supplied by Sproud
