Organix Veggie Mini Mix Ups bring 'grown up flavours' to baby aisle
UK kids food brand Organix is launching Veggie Mini Mix-Ups, a snack made with organic vegetables, designed to give little ones a taste of 'grown-up, savoury flavours' during their first year of weaning.
The Veggie Mini Mix-Ups pack contains a mix of mini heart, hoop and star veggie puffs in three flavours: Green Pea, Carrot & Beetroot and Parsnip. It is suitable for children 9+ months.
Organix said the range is the 'first of its kind' and has been developed with the aim of introducing new savoury flavours at the weaning stage.
"Organix knows that what little ones are fed during the weaning stage supports them in having a healthy relationship with food in later life, so have created the Green Pea Stars, Carrot & Beetroot Hearts and Parsnip Hoops to give little ones a head start on learning to love veggie flavours. The new mini shapes also make snack time more fun, letting little hands explore shapes and encouraging self-feeding by helping the development of the pincer grip," the company explained.
Emily Day, Head of Food Development explained that the new product is designed to address a particular pain point for parents, who can struggle to introduce the bitter flavours associated with vegetables. "Introducing new flavours at the weaning stage can often be a challenge for parents, especially veggies, so our new Mini Mix-Ups are a great way of getting their littles ones used to these unfamiliar, flavours that will challenge their taste buds."
Like the rest of the Organix line up, the Veggie Mini Mix-Ups carry a ‘No Junk Promise’ that means they are made with organic ingredients and free from artificial colours, flavours and added salt.
Image supplied by Organix
