Cofresh's fusion Anglo-Indian snacks
Indian snacks manufacturer Cofresh has expanded its Grills and Crackers range with the launch of two new products featuring 'popular Anglo-Indian flavours' – Mango Chutney and Onion Bhaji.
Developed in response to growing consumer demand for taste adventure, the two new snacks are designed to appeal to all ages and capitalise popularity of shared snacking occasions.
The Mango Chutney Grills (80g) combine sweet and spicy elements of thisc condiment, including a hint of mint, in a crunchy potato-based snack. The Onion Bhaji Corn Crackers (60g) recreate the flavour of this famous Indian appetiser. Both are suitable for vegetarian and vegan diets.
“The last year in lockdown has seen increased demand for new varieties but people are also embracing the comfort factor found in familiar flavours,” commented Jon Roberts, Cofresh brand manager. “The renewed interest in health and well-being also means there’s a fantastic opportunity for our Grills to shine – with 30% less fat than the market leader and no reduction in the flavours that Cofresh is renowned for, they’re exactly what consumers are seeking.”
The new Grills and Crackers have been developed as part of Cofresh’s 'extensive' NPD programme and will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity such as multibuys and WIGIGs.
Image supplied by Cofresh
