NPD Trend Tracker: From alt parmesan to 40kcal beer

16-Aug-2021 - Last updated on 17-Aug-2021 at 10:19 GMT

From ‘the healthiest pint you’ll ever drink’, to low sugar beer and a low alcohol Jamaican rum alternative, our new product development tracker suggests the ‘low and no’ category is continuing to thrive. Check out, too, a new alt parmesan made from fermented nuts and frozen plant-based pizza.

GettyImages/Eoneren

Low sugar 0.5% beer