Piccolo expands baby and toddler cooking range with nine new products
By Oliver Morrison
- Last updated on
UK baby and toddler food brand Piccolo is bringing to market a greater selection of products to cook at home.
The products include two flavoured and easy to prepare risottos, two gluten free pasta packs made with 100% vegetables, and new stir-in sauce flavours and sizes to cater for different cooking occasions. The SKUs (RRP of £1.50 for single serve cooking sauces to £3 for gluten free pasta meals) are made using 100% organic produce, balanced ingredients and are low in salt and sugar.
These new products will be available in major retailers including Sainsburys, Coop & Ocado this month.
Cat Gazzoli, founder of Piccolo, said: “Parents have been cooking from scratch more than ever – in fact, 87% of parents confirmed they are now making ‘home cooked food’ for their babies. As life starts to get busy again, we want to encourage parents to keep cooking by providing easy to use healthy ingredients.
“Following a successful year in 2020 for our cooking range, we saw this ‘Home Cooking’ trend as an opportunity to increase our offering, as the need for products which support parents’ cooking heightened.
“Alongside the cooking range success in the grocery market, it has begun to dominate the way parents are shopping in convenience as well. Coop is the first big convenience retailer to stock our pastas, sauces & stock cubes, which is also being adopted by the new, innovative e-commerce convenience retailers such as Getir & Bother.”