Valeo Snack Foods is unveiling new looks for its Fox’s Glacier and Poppets brands. The company said Fox’s Glacier will spotlight the iconic Peppy the polar bear on pack while Poppets will benefit from an impactful, modern and fun new design.
The new Fox’s Glaciers packaging draws on the brand’s rich history, re-introducing design elements from its past such as its bright blue hue and the ‘accept no imitations’ strapline, to remind consumers to look for the very best, it said. The design also gives the nation’s favourite polar bear a fresh new look, and has also subtly referenced his counterpoint, Fox, from the original cartoons and TV adverts. New to packs is the addition of ‘100 Years of Taking it Slow’, a nod to the brand’s heritage and expertise in creating premium, long lasting sweets.
The Poppets range is also set to expand, giving consumers new and exciting ways to get that little chocolate hit. A new Salted Caramel flavour has widespread appeal as a growing flavour profile, and Poppets Mix Ups feature a selection of flavours in one pack. It offers a range of family favourites (Toffee, Salted Caramel, Crunchy Maltballs and Chocolate Balls) for an element of surprise, but none of the polarising flavours you might find in other, similar offerings on the market.
Alice Thorpe, Senior Brand Manager at Valeo Snack Foods, commented: “Our relaunch celebrates Fox’s rich heritage while also introducing the brand to a new generation. Valeo is set to invest seven figures in Fox’s this year with an integrated through the line campaign, ‘Satisfyingly Long Lasting’.
Susan Anderson, Brand Manager at Valeo Snack Foods, added about the Poppets rebrand: “We’re thrilled to reveal the new look for these little balls of chocolatey fun. The updated colours and text were all created with the customer in mind – to highlight flavours and guide customer navigation so they know exactly what they’re getting.
“We’ve also considered the needs of retailers and will have an improved dual face opening CDU to provide flexibility for merchandising and increase visibility. We believe we’ve curated a brand and product offering that is modern and on trend, offers a broad appeal of flavour and is also a much-loved classic that holds universal family appeal.”
Poppets re design packs and the new Salted Caramel and Poppets Mix Ups will be available from May 21. Fox’s Glaciers are widely available in major multiples, with the new look expected to fully roll out by end of May.