KIND brings out new flavour for breakfast bar range
By Oliver Morrison
- Last updated on
KIND’s new Breakfast Almond Butter, available in single (RRP. £1, 40g) and multipack formats (RRP. £3, 4 x 30g), will launch across Tesco, Waitrose and Sainsbury’s stores and independents across the UK. The new Almond Butter bar is soft-baked and features a base of five whole grains: oats, millet, buckwheat, amaranth and quinoa. It’s naturally high in fibre, gluten free and HFSS compliant.
Pitched as ‘breakfast without the bowl’, the handy pocket-sized product and transparent packaging has been designed to appeal to the consumer looking for a healthy, on-the-go breakfast option. It also pairs perfectly with yogurt and fruit for those looking to use the bar as an ingredient.
John McManus, UK Marketing Director said: “We know there’s huge popularity for nut butters and we’re really excited to be able to incorporate almond butter into our latest launch.
"Following consumer research, we’re changing the format slightly, with the revised range offering one larger 40g bar in each single serve pack as opposed to two smaller bars. We’re really excited to see the new variant roll out nationwide and it’s fantastic to have such strong support from our retail partners to enable us to do this.”