For the first time, Ferrero is venturing into the ice cream stick category. The new range aims to create a ‘new ice cream dimension’ in the market, by ‘building on its powerful confectionery brands’ into the ice cream category.
The three SKUs – Ferrero Rocher, Ferrero Rocher Dark, and Rafaello – will be available across five European countries early this year.
According to the Nutella-to-Tic Tac maker, consumers familiar with Ferrero Rocher will “recognise the great taste and textural experience of the typical crunchy shell of delicious chocolate and masterfully roasted hazelnuts, which unfolds in a smooth hazelnut ice cream enriched with a delightful hazelnut and cocoa swirl”.
The Raffaello SKU is inspired by ‘Raffaello’s iconic taste and texture’. “Raffaello ice cream combines harmonious exotic flavour, a crunchy white shell sprinked with coconut shavings and exquisite almond pieces with a delicate, smooth coconut flavoured ice cream.”
Consumers should expect ‘many more innovative ice cream products’, as the Ferrero Rocher and Raffaello Sticks are ‘just the first move’ in this ‘exciting ice cream adventure’.