British jam brand Fearne & Rosie has a new look for its reduced sugar jams and spreads for children.
The line contains 40% less sugar than the competition, and made with locally sourced ingredients where possible.
Designed to champion to ‘fun, feel-good personality’ of the brand, and to appeal to more families looking for healthier spread alternatives, the new look jars launched in Waitrose last month. Now the launch is extending to Ocado.
“I am so happy with the striking new look for the range and can’t wait to see it on shelf,” said founder Rachel Kettlewell.
“It marks the next stage in the Fearne & Rosie journey for us as we look to appeal to even more families. [Design agency Bun] has done the most incredible job. Ocado is also a really big win for us and we’re grateful to have them onboard as a retail partner.”