Dutch start-up NOVISH has announced its plant-based seafood products have launched into German restaurant group NORDSEE.
The company makes its products from plant-based proteins and ‘marine-inspired’ natural aromas to deliver the flavour and ‘white flaky texture’ of real fish. Its offerings are vegan, soy-free, and contain no artificial additives.
“The NOVISH team is very proud and excited that our products are now also available in foodservice. Due to the worldwide COVID-related lockdown, we initially focused on retail customers and have hit the supermarket shelves in 10 countries,” said NOVISH CEO Maiko van der Meer.
“However, we do see big opportunities for our products in the global foodservice market. Particularly our recently developed plant-based tuna flakes, which will find their way onto pizzas, sandwiches, pastas and salads. Also, the breaded shrimp which we are launching soon are really delicious.”
NORDSEE said its ‘delighted’ to offer NOVISH’s latest offerings in its restaurants.
“in 2021, NORDSE will be focusing on a broad-based product offensive. We started with our two classics. These two new products were developed together with the Dutch start-up NOVISH, which is positioning itself as a pioneer in the field of plant-based fish substitutes,” said the foodservice group’s CEO Carsten Horn.
“After a very successful test phase, which was characterised by strong demand, we can confirm he trend that a growing number of consumers increasingly want to eat more consciously and are actively seeking alternatives to their previous eating habits.”