The Curators has broken out of the snacking aisle and into frozen with a new range of mushroom-based products. The new range will comprise of two products: mushroom burgers and mushroom meatballs. The company said it hopes the launch will align to the fast-growing appetite for more natural plant-based meal solutions.
The products were launched into 310 stores in January, and will support Tesco’s own plans to deliver a 300% increase in sales of plant-based meat alternatives by 2025.
Co-Founder Max Rees said: “This is just the beginning of an incredibly exciting growth strategy in place for 2021 across both snacking and meal solution categories, and we’re absolutely delighted to be working with Tesco at this exciting stage in our journey. We can’t wait to bring some real foodie flair to the meat-free category and establish The Curators as a name synonymous with flavour in frozen foods in the same way we are smashing it in snacking.”