James White adds turmeric to its Thorncroft cordial range
By Oliver Morrison
- Last updated on
UK beverage brand James White has introduced turmeric to its Thorncroft cordial range. The company said the cordial is made with pressed turmeric juice not turmeric powder giving it a lively refreshing taste and an attractive golden colour.
Lawrence Mallinson, Managing Director at James White commented: “We have been pressing turmeric juice for our Zinger range for many years. Making a cordial from this juice seemed obvious – especially as it has proved so popular for its delicious taste as much as for its well documented health attributes. Surprisingly we think this is a world’s first turmeric cordial.”
The range includes the original Wild Elderflower, Pink Ginger, Wild Nettle, Rosehip, Detox (Dandelion and Burdock made with apple concentrate and no added sugar) and Kombucha flavours.