UK flavoured water brand Volvic Touch of Fruit has launched its first ever added benefit innovation: Touch of Fruit Pineapple & Orange Vitality with added vitamin B6. The company said the launch unlocks a real consumer need for healthy options when choosing a soft drink.
Volvic Touch of Fruit Pineapple and Orange Vitality with added vitamin B6 is low in sugar, made with natural flavours and no artificial sweeteners. It is suitable for vegans and vegetarians and comes in a 100% recyclable bottle.
Marie Chaigneau, Brand Manager at Danone Waters UK & Ireland, said: “This year, we're excited to deliver for consumers looking for natural flavours with an extra boost of vitamin. According to Mintel, 36% of people would like more information on how to improve their energy levels and the new Volvic Touch of is a great option for them, as its added vitamin B6 helps to reduce tiredness and fatigue. With its delicious blend of pineapple and orange flavours, this will no doubt be a popular addition to the Touch of Fruit range alongside our other iconic flavours."