Biotiful bolsters kefir drink range with vanilla variant
By Oliver Morrison
- Last updated on
UK brand Biotiful Dairy, which makes gut-friendly kefir drinks and snacks, has launched a vanilla variant of its kefir drink.
The drink, made by fermenting British milk with live kefir grains and then adding a natural vanilla flavour, is available in Morrisons (RRP: £2.25 /500ml) across 423 stores, with further roll out planned for later this year.
According to Biotiful, the cultured milk drink contains billions of gut friendly bacteria, is naturally high in protein and calcium and packed with vitamins and minerals.
Founder Natasha Bowes said: “It’s great to be adding this new ‘classic’ flavour to our growing liquid Kefir proposition as we know there is strong consumer demand for this flavour within the dairy category. Sales have continued to soar over the last year (+80% over the last 2 years) as we see demand for functional gut health products that help support immunity naturally become increasingly important.”