Scareshapes launch in time for Halloween
Kerry Group-owned Strings & Things is launching two new products in time for Halloween and the winter season: Cheesehape Scareshapes and Wintershapes.
Both SKUs come under Strings & Things’ Quirkies range. The limited edition Scareshapes include shapes such as a witch’s hat and a ghost face. The Wintershapes offering will be rolled out from 2 November, and includes snowflake designs.
The new shapes were designed in collaboration with research agency The Pineapple Lounge. The agency engaged with 600 schoolkids across the UK, asking them to draw fun, new shapes that they would love to see as part of a lesson plan.
Cheeseshape Quirkies will also feature games and ‘spooky jokes’ on the inner packaging, which the brand said will help retailers target parents looking for more ways to make playtime fun and engaging.
This, said Kerry Group, “ensured maximum relevancy to the target audience, guaranteed to be a hit with kids and parents across the nation”.
For Melissa Sargeant, Brand Manager at Strings & Things, the new SKUs ‘tap directly into the trend of cheese snacking’, which according to Kantar, has risen by 62%.
Image source: Kerry