Moving Mountains hits retail
Plant-based meat alternative brand Moving Mountains is rolling out a cook-at-home range across the UK.
The Moving Mountains ‘Bleeding’ Burger was ‘the first of its kind’ to launch in the UK. The vegan burger has been formulated to look, sizzle, smell, and brown like the real thing. It contains 18g of protein and ‘bleeds through the middle’ thanks to the inclusion of beetroot juice.
Moving Mountains’ Mince is ‘perfectly seasoned’ to offer the same texture and taste as beef mince. The range contains zero cholesterol and comes in 100% recyclable packaging. The brand’s plant-based Meatballs can be eaten on their own as a snack, or as an accompaniment to a meal.
The British company is also launching a Sausage Burger into supermarkets. Described as a ‘trailblazing innovation’, the plant-based burgers are made from oyster mushrooms, pea and wheat protein, and can be cooked from frozen in just 12 minutes.
“The plant-based Moving Mountains Sausage Burger combines the look and texture of a traditional sausage patty with the taste of pork,” noted the company. “It is ideal to enjoy at any time of day, whether at breakfast time in a muffin, for lunch in a burger bun or for a delicious roast dinner, alongside apple sauce and all the trimmings.” Each 284kcal plant-based sausage burger contains 11g of protein.
The last SKU in the cook-at-home range is Moving Mountains’ Hot Dog, which the company says is ‘identical to its pork counterpart in taste, smell, and texture’. Its ingredients list includes sunflower seeds, carrots and onions, together with a ‘naturally smoky flavour’.
All products have an RRP of £4.50 and will be sold in a mixture of retailers, including Waitrose, Ocado, and Sainsbury’s.
Image source: Moving Mountains