Danone launches Aptamil Organic
French dairy giant Danone is rolling out an organic range of milk formula under its Aptamil brand.
The new Aptamil Organic line is made from organic ingredients, as well as Vitamin D, GOS/FOS, Vitamins A and C, Iron, and Omega-3.
The three SKUs include: Aptamil Organic Infant Milk (from birth), Aptamil Organic Follow On Milk (6-12 months), and Aptamil Organic Toddler Milk (from the 12th month).
According to Danone, consumers have responded well to the organic formula. Aptamil Organic Follow On Milk was recommended by 93% of parents who trialled the product, it said, and was rated as ‘excellent’ or ‘very good’ by nine out of 10 respondents.
“The organic market is…a rapidly growing segment. With eight-year strong growth, it grew 4.5% in 2019 to reach a record of £2.45bn, so there is a clear opportunity for retailers to cater for this increasing demand,” said Sandra Eglau, Marketing Director of Aptamil UK.
“This also further highlights how our new Aptamil Organic range reflects the needs of modern-day parents.”
The organic baby and toddler milk range has been certified by an independent organic certification body. Products are available in all major retailers, with RRP ranging from £12.50 (Stage 3) to £13.50 (Stage 1 and 2) for 800g packs.
Image source: Danone