Unsweetened keto ketchup
Hunter & Gather is entering the ketchup space with a new range of unsweetened tomato sauces.
The new line features an Unsweetened Classic Tomato, Unsweetened Barbecue, and Unsweetened Spicy Chipotle sauce. They use organic tomato, which use dates or pears for sweetening. Each product also uses a blend of spices and vinegars to add tang.
According to Hunter & Gather, the sauces are thick and tasty, yet contain 71% less sugar than ‘the leading player’.
Co-founder Amy Moring said the new SKUs respond to growing demand for ‘low total sugar’ products that don’t use sweeteners
“Whilst others might claim that ‘no added sugar’ tomato sauces already exist; a closer inspection of their back-of-pack ingredient decks show an alarming natural sugar presence (around 16.5g of sugar per 100g vs our 6.6g) from added syrups or sugary fruits or a host of sweeteners that coat the palate.
“We wanted to provide true innovation whilst also tasting delicious – like we did with our avocado mayonnaise range for the mayonnaise category.”
The sauces will launch this month in Booths, Amazon, CLF wholesales and The Health Store Wholesale, as well as D2C. The ballpark RRP is £3.59 per 250g bottle.
‘An evolved identity’
At the same time, Hunter & Gathering is launching a new ‘vibrant, all-encompassing’ brand identity across its range – which includes ‘clean-deck’ cooking oils and condiments, supplementary MTC oil, Collagen peptides, raw Icelandic lamb, and real food supplements.
“The recent lockdown provided the perfect opportunity for us to develop a dynamic and cohesive new look, strapline and hierarchy of messages that underpins our stance as an optimal health brand that provides you with the tools you need to thrive,” said Moring.
“Our transition from small start-up to international operator and supermarket stalwarts has come a lot faster than even we could have anticipated, meaning it was imperative we spent time fostering a bold and clear identity, which heightens our shelf presence whilst amplifying key messages; such as our ongoing commitment to best-in-class, ‘real’ food ingredients and a sugar-free, grain-free, seed oil-free lifestyle.”
Lead image source: Hunter & Gather