Purely Plantain Chips
Purely Plantain is launching new formats alongside a new 'vibrant identity' and packaging that celebrates the snack’s Ecuadorian ties.
The company will also benefit from 'significant' investment, as Scott Livingston of (Westlab) aims to help Purely become a 'lead within the deliciously distinct' and 'sustainable snacking' sector.
The company is rolling out 30g bags as it looks to further support online sales as the UK exits lockdown.
Purely Plantain co-founder/CEO Stefania Pellegrino commented: "Even though lockdown has been a positive/energizing experience for us in terms of online sales uplift (+29%), we also recognised that an unforgiving pandemic provided the perfect ‘breathing space’ to re-evaluate how our brand was faring and best how we could further stimulate success.
"Besides ensuring that our production/sourcing processes capabilities had the capacity to match our longer-term ambitions, we were determined to overhaul our historically ‘shy & recessive’ packaging with a new energised and upbeat identity. Research groups historically suggested that our original packaging didn’t sufficiently trumpet our proud Ecuadorian roots, our active support of clean deck World Cuisine or our vocal stewardship of versatile plantain, the unsung yet more nutritious cousin of the banana (rich in beneficial fibre, potassium magnesium and A/B6 vitamins)."