UK healthy grains and pulses brand Merchant Gourmet is launching at Lidl stores throughout the country from August.
Having previously done spot deals on a range of limited-edition pouches exclusively for Lidl, the brand’s core range of 250g pouches will now be stocked on a permanent basis.
The pouches featured will be Merchant Gourmet’s Persian-style Quinoa & Lentils, Smoky Spanish-style Grains & Rice, Tomatoey French Puy lentils, and Glorious Grains with Red Rice and Quinoa.
With a focus on healthy grains and pulses, Merchant Gourmet takes inspiration from world-cuisine inspired flavours.
Nyree Chambers, Head of Brand at Merchant Gourmet said: “We are delighted to announce this new permanent listing with Lidl as we continue to drive Merchant Gourmet’s presence in supermarkets and increase visibility with health-conscious consumers."
Merchant Gourmet is growing 8.6% YOY and has a 35.6% share of the grains and pulses category.