New drink brand Jin Jin has launched its cultured fruit and vegetable drink concentrate as it looks to compete with demand for kombucha in the UK.
"Packed full of probiotics and complex enzymes from more than 35 raw and natural ingredients, JIN JIN is a fermented drink containing living beneficial bacteria," the company said.
Using traditional methods of fermentation, Jin Jin is made from different kinds of fruits, vegetables, mushrooms, and cultures.
Fruit and vegetable-based enzyme drinks are already a popular health trend in Asia. By bringing this new format to Europe, Jin Jin is eyeing a slice of growing demand in the European kombucha market, which was worth nearly £180 million in 2019 and is expected to reach roughly more than £580 million by 2020.
Unlike fermented tea-based kombucha ready to drink products, JIN JIN is a cordial and it’s recommended to mix 1 part (20ml) of the concentrate with 10 parts water (still or sparkling). The drink can also be added to smoothies, or used as a cocktail mixer.
Jin Jin is low in sugar, gluten-free, dairy-free and vegan.
Sohn Supradya Aursudkij, Founder of Jin Jin commented: “We live in a fast-paced world, which sometimes makes us overlook our physical and emotional wellbeing. It has become my mission to share JIN JIN with everyone I can. I truly believe that good wellbeing creates positive energy and makes us feel at our best, and when we are at our best we can achieve anything. I want JIN JIN to be part of peoples’ journey towards better health and can’t wait for people to discover it.”