US brand F’real has expanded its range of self-serve cold drinks to include two frozen fruit smoothies for the UK market: Strawberry & Banana and Mango & Passionfruit.
The frozen beverages contain no artificial colours or flavours and contain less than 270 calories per serve.
Unlike fruit smoothies found in the freezer or refrigerated section of the supermarket, F’real’s drinks are available from self-serve touch screen vending machines. The frozen cup is mixed by the machine in 60 seconds.
The smoothie sector is booming, according to F’real EME, Rich Products. “Our new extra thick Strawberry & Banana and Mango & Passionfruit smoothies offer operators an opportunity to tap into this and appeal to even more consumers who are looking for beverages that tick the boxes for convenience, health and authenticity.
“In addition to the new smoothie flavours, the expanded range will also include a coffee frappe within the blended beverage options.”
The smoothies join F’real’s existing range of ice-cream based milkshakes, which includes flavours such as vanilla, strawberry, chocolate, and cookies & cream.