Tangerine Confectionery is bringing two new products to the supermarket shelf: the Barratt Strawberry Sherbet Fountain and Barratt Wham Softies.
The Sherbet Fountain is a new variation on the liquorice retro classic – which has been sold by Barratt since 1925 – and features a strawberry flavoured dipping stick.
“I’ve worked closely with the team to develop a stick with the perfect strawberry note that was compatible with the sherbet filling, and I firmly believe the new product will be a hit with Sherbet lovers old and new,” said Barratt consultant Roget Pigott.
The sour Wham Softies will include green and yellow crystals, and Barratt says the product is lower in sugar than ‘leading competitors’.
“Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children,” said Tangerine Confectionery’s marketing and category director, Russell Tanner.