The United Nations Development Programme (UNDP) has teamed with FairChain Foundation to develop a new chocolate offering: The Other Bar.
Made from a high concentration of Ecuadorian cocoa, the £2.99 pack of chocolate – which contains two bars, either in milk or dark chocolate – also includes a digital token. The consumer has the choice to donate back to the grower, using the FairChain Foundation-developed token.
"Instead of leaving behind just 7% of the value like most bars, we leave behind 50%. We call that 50=50. We pay our farmers 2X the industry average, but more importantly we shift value-added activities to the country of origin,” noted the brand.
“Our experiment with UNDP is giving consumers the opportunity to send that message to the big chocolate operators,” said FairChain Foundation founder Guido van Stavaren. “If this experiment is a success, then it will confirm that consumers want a higher percentage of the profits to go back to the cocoa communities, which should surely push those chocolate brands to mobilise that trade practice.”