Livia's Dunx making free-from biscuits 'fun not functional'
Livia’s is adding to its Dunx range of cookies and nut butter dips with the addition of a new flavour, maple peanut drizzle.
The new flavour launches in Tesco this week.
The company has also updated the packaging and recipe across the rest of its Dunx range, which consists of two additional oat cookies and dipping sauce. Existing variants include caramel almond swirl and choco hazel twist. The new packaging features 20% less plastic and is made from 100% recycled plastic.
The products are vegan and gluten-free.
Liva’s said that it wants to ‘breathe fresh excitement’ into the biscuit and confectionery categories by delivering on taste while featuring ‘simple all-natural ingredients’.
Founder Olivia Wollenberg commented: “We pride ourselves on bringing the most innovative products to market and are always working hard to ensure all our ranges are the very best they can be. With the new Dunx range we’ve really taken our consumer feedback on board and are thrilled with the results.
“It’s a truly exciting time at Livia’s. We’re the leading brand challenging the traditional image of free-from, making it fun instead of functional. We’re now entering the next phase of growth and look forward to appealing to an even broader audience with our flavour first approach.”