Wall’s Pastry, the UK’s largest selling sausage roll brand, has launched its first ever vegan range.
The brand, owned by Addo Food Group, is bringing out a line of on-the-go meat free pastries. These include a vegan jump roll and a BBQ jackfruit jumbo roll as well as ‘snack friendly’ 4-pack variants of each flavour.
Wall’s Pastry, the UK’s number one sausage roll brand, makes a ground-breaking move as it announces the launch of its first ever vegan range.
Vegan roll is made with a mix of minced mushrooms, oats and seasoning, wrapped in a vegan puff pastry. The BBQ jackfruit roll is filled with pulled jackfruit and hickory smoked BBQ sauce.
Michael Holton, Brand Manager at Addo Food Group, said that the launch aims to tap into growing demand for meat-free alternatives.
“Meat remains at the heart of our business, but times are changing and we believe everyone should be able to enjoy our products, no matter what diet they follow. We have listened to our customers and wanted to offer vegan alternatives to our more traditional products.
“We are confident that retailers will be able to capitalise on the growing opportunity plant-based alternatives provide, with a product that targets vegans as well as those simply looking to eat less meat.”