Sweet success: Tangerine relaunches Barratt seasonal range
By Katy Askew
- Last updated on
UK sweet maker Tangerine Confectionery has relaunched its Barratt seasonal range in ‘striking’ new packaging.
The sweets will be available in SuperLift containers produced by Superfos, a Berry Global company.
According to Russell Tanner, Marketing Manager and Category Management Director at Tangerine Confectionery, consumers 'love' the re-launched product.
“The great finish of the tub helps to display the vibrant fun side of our brand,” Tanner said. “We have seen a really strong sales performance. Last year’s sales have been clearly positive and, with a move to the Superfos tub, we have gained additional distribution in the market.”
The vivid colours of the SuperLift tubs, made of widely recyclable polypropylene, provide strong shelf standout and have generated fantastic in-store backing with feature space and promotional support, which has led to an increase in demand for the sweets, the company claimed.
The re-launched Barratt sweets are being sold in the UK and Australia in 750g tubs with a popular Retros variety available in a slightly smaller 630g version.
Tanner concluded: “It has a very strong shelf standout and makes a perfect gift of sweets to yourself or someone else. This was something we wanted to push with the new tub, and we have been absolutely successful with it.”