Enjoy! launches free-from chocolate: 'It’s gluten-free, dairy-free, soya-free and free-from refined sugar, as well as organic and vegan'
Enjoy! is launching its range of free-from chocolates in health and wellness retailer Holland & Barrett in the UK.
The organic chocolate is free-from all 14 major allergens and includes the UK’s ‘first-ever’ caramel-filled bar for vegans.
The chocolate was created by Enjoy! founder Chris Crutchley after ‘years of suffering with intolerances’.
“We’re absolutely thrilled to be working with high street giant Holland & Barrett so soon after launching our new brand,” Crutchley commented.
“To think that just a few years ago I was experimenting with recipes in my kitchen and now our products are in 300 stores nationwide and online, it’s really exciting.”
Enjoy! recently completed a funding round that will enable it to ‘transform’ its production facility in Hampshire.
“Enjoy! chocolate not only provides our customers with something delicious, but is also perfect for anyone suffering from allergies or intolerances – it’s gluten-free, dairy-free, soya-free and free-from refined sugar, as well as organic and vegan,” said Louise Broom, Food Category Manager at Holland & Barrett.
“It’s a great tasting quality brand and one we immediately knew we wanted to be the first major retailer to stock.”
The first Enjoy! products to be stocked in Holland & Barrett stores and online are the Sumptuous Salted Caramel and Velvety Vanilla Caramel filled bars. These will be sold in 300 stores from this month priced at just £2.99.
