UK children’s snack group Fruit Bowl is expanding its range with the introcution of Unicorn Fruit Flakes.
Unicorn Fruit Flakes are a mixture of Fruit Bowl’s top selling flake flavours – raspberry, strawberry and blackcurrant fruit flakes. They are made from “soft” and “chewy” pieces of fruit purées.
Unicorn Fruit Flakes will be available in convenience ready single packs (RRP: £0.49) as well as multipack bags (RRP: £2.00). The multipack bags will be launching into Morrisons stores in April, with a further launch into Waitrose timed in May.
The range is gluten-free, vegan and veggie friendly. It contains only naturally occurring sugars, the company added.
Alice Bream, brand manager at Fruit Bowl, commented: “Fruit Bowl are getting fully involved in embracing the current unstinting love for the unicorn trend and hope that consumers are just as excited about this product as we are. It’s a great opportunity for us to build the brand as we look forward to a number of new SKU launches for 2019 across both grocery and convenience.”