Hipchips launches chips & dips concept in retail

London chips & dips purveyor Hotchips is launching a range into UK retail.

The company, which operates a foodservice outlet in Old Compton Street, pairs hand-crafted chips with a selection of fresh sweet and savoury dips. From this week, the company is introducing sweet or savoury crisps and dips boxes to Sainsbury’s stores with an RRP of £4.99.

The boxes will contain a bag of hand-fried chips and three of the Soho store’s most popular dips. Consumers will be able to choose from either the Savoury Box containing crisps dusted with sea salt with a Moroccan Style Yoghurt, a Beetroot, Ginger and Chili and a Katsu dip. The sweet potion is dusted with cinnamon sugar and comes with a Salted Caramel, a Passion Fruit and a Chocolate dips. The dios can all be stored and served at ambient temperatures.

Tim Sutton, general manager of Hipchips commented: “The question I am most frequently asked is ‘when are you opening near me’, so now we are proud to be bringing the Hipchips experience to consumers across the UK.”