Nocco, the UK functional drink start-up, is fuelling its expansion outside gym channels having secured a listing with Asda in the UK.
The company wants to capitalise on demand for on-the-go sports nutrition products. It is a carbonated beverage enriched with branched chain amino acids (BCAA). It offers options with and without caffeine and all its drinks are sugar free.
Carlotta Cattelani, marketing manager for UK & Ireland, commented: “Having further increased our UK distribution for Nocco in gyms, sport & fitness, now is the time for us to focus our efforts on expanding mainstream availability nationwide. Already available via Ocado, Amazon & WHSmith, this new partnership with Asda represents a significant development for the brand and the soft drinks category as a whole.
“The Nocco range is innovative and hugely relevant within the fitness market, but we are also paving the way for the next generation of lifestyle and sports drinks within retail, with more exciting news to come soon.”