Avoid the ‘V’ word, and other tips to boost meat-free and dairy-free sales
If sustainable eating is to become mainstream – and companies are to maximise sales – they should avoid vegan or vegetarian labels, the executive director of the non-profit organisation Good Food Institute (GFI) told us earlier this year.
“We recommend companies avoid any ‘v’ word and focus instead on the health value of the product, the protein content and so on," co-founder and executive director Bruce Friedrich said.
“Labelling a product ‘vegan’ or ‘vegetarian’ is taken to mean it is only for vegans or vegetarians."
Read about the other tips here: Avoid the ‘V’ word, and other tips to boost meat-free and dairy-free sales
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