Kaufland drops 480 Unilever products in pricing spat
Price wars raged as German retailer Kaufland pulled around 480 Unilever branded products after the manufacturer attempted unilaterally to push through price increases.
Announcing the decision Kaufland stressed that it had built a “good business relationship” with Unilever over decades of cooperation. However, Unilever decided to “drastically” increase purchasing prices for Kaufland, which the supermarket “has not accepted”.
The group will not stock the following food and personal care brands: Knorr, Mondamin, Pfanni, Bertolli, Unox, Lipton, Ben & Jerry's, Langnese, Magnum, Coral, Viss, Domestos, Dove and Ax. These products will not be offered at Kaufland outlets in Germany “until further notice”.
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