It's a bold statement but chief procurement and sustainability officer at Mars Barry Parkin has declared the era of commodities to be over.
Supply chains are under greater scrutiny than ever before, forcing companies to examine their sourcing strategies and the broader social and environmental impact that this has. This situation is putting strain on the traditional linear supply chain model, Parkin said.
“Extended supply chains are broken," he told us back in June. "Companies need to take responsibility for what is going on in their value chains. Farmers are not doing well. The environment is not being protected. The only way we can solve all of that is if we chance sourcing strategies. The answers will often sit with procurement: what materials we are buying, where we are buying them and how we are buying them. That is a crucial part of the whole sustainability journey.”