Over 20 major food firms have signed up to health and wellness pledges on advertisement to children, consistent product information, open access to formulation policies and employee wellbeing as part of their commitment to Consumer Goods Forum (CGF) targets.
Food and drink firms are using so called ‘advergames’ and social media to get around laws governing advertising to children, a Channel 4 Dispatches documentary has claimed.
The UK Advertising Standards Authority (ASA) has committed an embarrassing U-turn after reversing a February decision that rapped two adverts for Kronenbourg 1664 beer featuring former Manchester United soccer star Eric Cantona.
Researchers analysing 50 years worth of hit songs have identified 12 key themes that may help marketing professionals in the food industry craft advertisements that will better resonate with audiences.
A survey has suggested that European kids are exposed to less food advertising during childrens TV than ten years ago, however data from the UK has suggested that prime-time family TV is 'saturated' with junk food advertising.
The UK Advertising Standards Authority (ASA) has dismissed a complaint that challenged claims that Yoplait's strained Greek-style Liberté yogurt is ‘naturally thick’.
The Spanish advertising authority, Autocontrol, has accused Unilever of misleading advertisement of its Flora pro-activ spread by failing to include a statement stipulating target audience and conditions of consumption of the cholesterol-lowering product...
BREWER ISSUES 'UNRESERVED APOLOGY' FOR CONCERN AND EMBARRASSMENT
Heineken-owned brand Bulmers admits it scored an advertising own goal by mistakenly using a picture of a teetotal Welsh Methodist minister instead of its founder's father to promote the cider.
Coca-Cola Spain president Marcos de Quinto’s Twitter war of words with Catholic group Hasteoir risks triggering demands for a boycott of the firm’s drinks among some Spanish-speaking consumers.
The Advertising Standards Authority (ASA) has ruled that Unilever cannot use one of its Piri Piri Pot Noodle online adverts in its current form and ordered the firm not to use “offensive images” in future.
The UK’s Advertising Standards Authority (ASA) has received around 400 complaints about Unilever's new Marmite advert, contending that it trivialises animal abuse.
The food industry is ‘exploiting children’ in its marketing of unhealthy food, according to a new report from the World Health Organisation (WHO), which calls for stricter marketing controls, particularly in light of new technologies like smart phone...
The UK Advertising Standards Authority (ASA) has slapped a ban on the broadcast of a Yakult TV advert, ruling that the ad implied there was a health advantage to drinking the product, without using a relevant, authorised health claim.
The UK Advertising Standards Authority (ASA) are still failing when it comes to protecting children from the online marketing of junk food, according to a new report from the Children’s Food Campaign.
The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of an innocent word.
The Flemish Professional Association of Food Experts and Dieticians (VBVD) has apologised after launching an advertising campaign touting sugar as ‘part of a healthy diet’ – in a spot sponsored by Coca-Cola.
The UK Advertising Standards Authority (ASA) has ruled that Alpro UK’s advertising of its ‘almond milk’ was not misleading, despite complaints that the product contained just 2% almonds.
The Advertising Standards Authority (ASA) has rejected a complaint from the Real Bread Campaign about the advertising of ABF Grain Products’ Allinson brand loaves.
The Children’s Food Campaign (CFC) has stepped up its assault on food industry advertising, vowing to press on with complaints against Nestlé after winning a challenge against UK confectionery firm Swizzels Matlow.
The Advertising Standards Authority (ASA) in the UK has ordered brewer AB InBev not to rebroadcast a radio advert that it said linked alcohol to sexual success, following a public complaint.
Significantly fewer food advertisements targeted at children and more emphasis on better-for-you products are the key trends noted by new independent research from global management consultancy, Accenture.
UK Media watchdog Ofcom has found that children are exposed to less high fat, salt or sugar (HFSS) products through TV advertising since 2005 and it sees no need to tighten the current regulations.
The European Snacks Association (ESA) is playing up a commitment to help curb obesity in Europe with the announcement that it has joined an EU initiative designed to restrict advertising to children.
Stevia personality Angus Flood has been appointed EVP of strategic development at Wisdom Natural Brands, tasked with developing corporate strategy and building the company’s market share.
Leading cereal manufacturers in the UK are meeting the Food Standards Agency (FSA) today to urge the body to pull a £3m (€3.44m) advertising campaign on salt consumption.
The UK’s Advertising Standards Agency has upheld complaints against two ‘misleading and inaccurate’ adverts for Nestle’s Maggi Noodles and GlaxoSmithKline’s Horlicks which made unsubstantiated health claims.
Raising the benchmark for the confectionery sector regarding nutrition claims, a UK watchdog has concluded a Maltesers advert from confectionery giant Mars misled the public by implying they were a low calorie snack.
The UK Department of Health (DoH) says that measures taken to combat the promotion of junk food to children seem to be taking effect – at least in terms of television advertising.
Marketing campaign at US meat processor set to be dismantled as
federal appeals court rules US meat processor Tyson to comply with
an order to remove misleading advertising from 8,500 stores.
A lawsuit regarding claims of false advertising for the artificial
sweetener Splenda is set to go ahead as planned, after a federal
court rejected a request for summary judgment.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Regulation introduced by the British government to protect children
from junk food advertising is far more effective than the voluntary
US approach, an American consumer lobby group has said.
The UK's minister for public health has reaffirmed the government's
"commitment to work in partnership with industry on key areas
such as advertising, labelling and education".
The US food and advertising industries yesterday announced new
guidelines that would tighten the promotion of junk food to
children, but the move has already been criticized as being
inadequate.
The US sugar industry has filed a complaint with the Federal Trade
Commission (FTC) against the popular sweetener product Splenda,
which it claims is deceptively marketed to make consumers believe
it is natural.
Children should be protected from exploitative marketing techniques
used on the Internet, according to a new report from the
International Obesity Task Force.
Eight out of the world's top 10 food brands now target children
through online marketing, prompting a discussion into current
self-regulatory guidelines.
A coalition of UK food, soft drink and advertising industries have
signed and submitted a response to Ofcom's consultation on food
marketing to children.
The Food Advertising Unit (FAU) has challenged the FSA's call for a
pre-watershed (9pm) ban on food and drink advertising, saying such
calls are "disproportionate".
