Moy Park sponsors FIFA World Cup
The brand name will be featured on pitch perimeter boards on games involving England, France, the Netherlands and Spain, and will also be on the official website.
Its parent company Marfrig will appear on the official video game alongside brands such as McDonald’s, Budweiser and Johnson & Johnson.
Moy Park CEO Janet McCollum said: “The FIFA World Cup is among the world’s most widely viewed sporting events watched in over 200 countries by over 715 million people and Moy Park is delighted to be an official sponsor of the tournament.
“As well as supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign, we are also really excited about our plans to celebrate this fantastic event with our employees, customers and consumers. Our plans include launching an on-pack promotion that will give a lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup semi-finals in Brazil.”
