Advertising

© GettyImages/Tijana87

Food firms pledge more inclusive advertising in France

By Niamh Michail

Nespresso, Unilever, Danone and Avril are among the companies that have pledged to advertise responsibly with fewer stereotypes, signing a 15-point voluntary chart launched by the Union of Advertisers (UDA).

Facial expressions show Mars the adverts that will drive sales

'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

By David Burrows

It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.

©iStock

Industry backs ban of online junk food ads for children

By Louis Gore-Langton

Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.

 'Food brands actively seek to recruit Facebook users to spread their marketing – seeking likes, tags, comments and photos,' write the authors. Photo: iStock

Facebook could be making kids fat: report

By David Burrows

Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.

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