Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Recently proposed legislation in New York seeks to expand the state’s deceptive food advertising regulations to include safeguarding children who may be susceptible to excessive consumption of unhealthy goods, but lawyers with the firm Venable argue the...
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
The ASA has ruled online advertisements promoting infant formula products from Boots violated a UK advertising code aimed at safeguarding breastfeeding, at a time when a retail giant is calling for amendments to regulation.
Dirtea Ltd, the mushroom powder supplements brand, has come under scrutiny by the Advertising Standards Authority (ASA) after making claims on its social media platforms that implied their products could prevent, treat, or cure human diseases.
Plans by the UK government to ban buy-one-get-one-free (BOGOF) deals on foods high in fat, salt and sugar (HFSS) has been pushed back to 2025. Prime Minister Rishi Sunak stressed the importance of consumer choice during a time of rising food prices. But...
Leatherhead Food Research has warned that food companies must act now to ensure their sustainability claims can stand up to the scrutiny of EU regulators if a draft directive came into force in 2024.
Labour leader Sir Keir Starmer has ruled out imposing a tax on HFSS (high in fat, sugar and salt) foods, but promises to ban the advertising of ‘harmful’ junk food and sugary snacks to children if his party is elected to power.
Guidance from CAP and BCAP, the Advertising Standards Authority codes for non- and broadcast industries, has been updated to include advice on the use of carbon neutral and net zero claims in advertising.
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
The UK’s advertising watchdog has told maverick Scottish craft brewer BrewDog to rein in use of its ‘F**k you CO2’ tagline when advertising its new carbon negative status.
The Dutch Advertising Code Commission (Stichting Reclame Code) is warning the creators of an Instagram post that claiming mushroom nutrients can strengthen the immune system and are antiviral will not be tolerated.
Senators are proposing to tax foods with ‘poor nutritional’ quality amid concerns consumers are eating ‘too many calories and too much meat’ in a bid to force the food industry to design ‘less sweet, salty and fatty dishes’.
Shea margarine start-up The Flower Farm has been advised to adjust communication suggesting the palm oil industry, as a whole, is responsible for deforestation in Southeast Asia. Co-founder Marcel van Wing tells FoodNavigator the statement was ‘pretty...
A television advertisement promoting Tesco’s new Plant Chef range has been criticised by the NFU for its messaging and ‘negative connotations’, which British farmers claim have caused them ‘significant distress’.
The UK Advertising Standards Authority has banned a television advertisement for Philadelphia cream cheese, telling parent company Mondelēz International the ad perpetuates gender stereotypes.
Shoppers that purchase around 40-80% of goods on special offer have a greater chance of being obese, says Cancer Research UK, which is pushing for restrictions on price promotions for less healthy products.
Online grocery service Farmdrop has cropped out butter, eggs and jam from an advertisement proposal following Transport for London's ban on HFSS product promotions.
Unilever has suggested it could pull its advertising spend across digital platforms that “breed division” in a warning shot across the bows of tech giants like Google, YouTube and Facebook.
Nespresso, Unilever, Danone and Avril are among the companies that have pledged to advertise responsibly with fewer stereotypes, signing a 15-point voluntary chart launched by the Union of Advertisers (UDA).
Nestlé’s latest brand campaign, created by McCann London, moves away from knitting grandmothers after seven years to embrace a new ‘Shreddie or Not’ attitude.
Strict rules banning adverts for high in fat, salt and sugar products in all children’s media come into effect tomorrow (Saturday 1 July), after numerous health campaigners called for tougher regulations.
One of Poland’s largest meat producers, Henryk Kania, has become an official sponsor of the country’s top football league, Ekstraklasa, for the next season.
'This is the largest emotional dataset linked to real business outcomes in existence'
It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.
On-screen messages to warn children when digital games are pushing unhealthy snacks don’t work and could in fact encourage them to eat more, according to a study conducted in Spain and the Netherlands.
Industry has given its support to a new ruling by the UK's Committee of Advertising Practice (CAP) on marketing junk food to children that will increase restrictions to cover non-broadcast media, including print, cinema and online social media.
KraftHeinz has been forced to withdraw a television advert for baked beans by the UK's advertising authority as it encouraged "behaviour that is prejudicial to health".
Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.
Frozen food manufacturer Nomad Foods Europe has been forced to withdraw a TV advert for misleading consumers over the portion size of a pasta dish after using more than one packet to "bring life to the ingredients" in the advert.
The UK Advertising Standards Authority (ASA) has highlighted the mega-trend platform shift in marketing activity toward online with the watchdog investigating 8633 cases on the web, compared to 3920 on television in 2015.
Children should be taught how to defend themselves against marketing tactics used in online 'advergames' for unhealthy food, says one researcher - but policy changes to restrict online advertising would be the most effective way to protect children.
The UK's Committee of Advertising Practice (CAP) will begin a public consultation on new rules for marketing junk food to children in early 2016 amid growing concerns over children's diet, it has announced.
British Sugar has withdrawn a UK advert for Truvia which claimed sweetener was natural - despite having paid out €5m in a US court for the same claim two years ago.
Sustainable Foods Summit: Top 20 Meaningful Brands 2015
Most people in Europe want a brand to improve their lives and only one third of people think companies are delivering, according to Sara de Dios, global head, Meaningful Brands.
The Children's Food Campaign has said it is disappointed that a UK report on advertising to children failed to bring digital marketing like ‘advergames’ in line with broadcasting rules.
Online food and drink advertising rules are sufficient to protect children – but more action is necessary, according to the UK’s Committee of Advertising Practice (CAP).
report calls for tighter regulations on alcohol advertising
Children are more familiar with alcohol brands such as Foster’s than leading brands of biscuits, crisps, and ice-cream, according to a report from Alcohol Concern in England and Scotland.
There is an urgent need in the UK to close legal loopholes that allow the promotion of unhealthy foods and drinks to children online and on TV, according to the British Heart Foundation (BHF).
McDonald’s has earned a censure from the Swedish advertising ombudsman, Reklamombudsmannen, which found fault with aspects of its advertising that suggested beef sold in its outlets is largely sourced in Sweden.
The UK’s Advertising Standards Authority (ASA) has banned several YouTube adverts for Oreos following a BBC Newsround investigation, ruling that their commercial nature was not immediately clear to viewers.
