A federal court has dismissed a lawsuit brought by McNeil
Nutritionals, the marketer of Splenda, against the Sugar
Association, accusing it of false advertising.
Democrat Senator Tom Harkin yesterday sent a strong message to the
food industry, saying that it must move swiftly to stop the
advertising aimed at children that was creating a "botched"
generation.
Marketers of fast moving consumer goods in Russia may now think
twice about using free samples to promote their products, following
a decision to tax them. Angela Drujinina reports.
A recent ban on televised beer adverts in Russia may be reformed by
the country's parliament later this year after complaints from the
industry, but a new ban on outdoor drinking still looms in 2005,
reports Chris Mercer.
Tough European legislation on junk food advertising to children
could become a reality, if the food industry fails to produce an
effective self-regulatory framework to help society deal with
increasing obesity in children.
Russian TV viewers watching the Brand of the Year / EFFIE ceremony
for the first time were able to glimpse a snapshot of the state of
Russia's food and drink industry, writes Angela Drujinina.
It is over a month since the Russian authorities clamped down on
beer adverts, and the impact is already being felt. But there is
worse still to come for Russia's brewers, with the legislators
preparing more rules which will...
Baltika
continues its strong performance in the Russian beer market after
announcing a double digit increase in its sales volumes for the
first six months of the year. But increased expenditure on
advertising and packaging...
A new TV advert for UK snack brand Nik Naks highlights the
continued development of the product's 'personality' by owner
Golden Wonder, an approach which continues to win over new
consumers to the quirky snack even...
A trial by UK convenience store operator Spar of a new digital
network allowing targeted information about promotions to be
disseminated throughout its stores has been highly successful, the
company announced last week.
In as little as three years' time, older consumers will have become
the mainstream market in the UK, accounting for over half of
expenditure on food, drink and household products - a revelation
that has significant implications...
Nestlé Rowntree, the UK confectioner, has already got itself into
trouble with adverts for its Yorkie chocolate bar featuring the
tagline 'Not for Girls' but appears happy to step on a few more
toes with the latest development...
Health concerns appear to take a back seat when it comes to British
snack habits: Walkers crisps was by far the biggest UK grocery
brand last year. Premium bread brands, Diet Coke and its
'full-fat'parent, and Nescafé also...
Food manufacturers are failing to cash in on the 'new-age of senior
consumerism', overlooking the highly disposable incomes of the
third generation when it comes to product, marketing and
advertising.
Unilever Bestfoods, the Anglo-Dutch consumer goods producer, is
unlikely to win many new followers for its Marmite brand with its
latest advertising campaign - but then, as market analysts
Datamonitor point out, that is not really...
Gordon's, currently the biggest gin brand in the UK, has launched a
£5m advertising campaign designed not only to boost sales of the
brand but also to reinvigorate the UK gin market as a whole,
according to brand owner Diageo.
The number of complaints about food and drink adverts in the UK
rocketed by 175 per cent last year, with just two companies alone
accounting for 568 of the 1,222 complaints, according to the
Advertising Standards Authority.
Krest'yanskoe, a Soviet-era brand produced by a number of different
companies, remains the most popular brand of butter in Russia, but
its popularity is coming under increasing pressure from
international brands such as Anchor...
Nestlé is the most popular chocolate producer in Russia, but other
international companies still play second fiddle to the numerous
local (or even regional) producers there. But the market is set to
grow over the next five years,...
Investing in brands, even in times of recession, is the best way
for smaller food companies to ensure their survival once the
economic situation improves. But this investment need not be in
classic advertising formats, and can take...
Thai Bites, the rice cracker snack from Jacob's, is to benefit from
a major advertising and promotional campaign in 2003, with the
company setting aside £4.5 million to help push the brand into the
top spot in the cracker...
The InterMopro dairy show in Duesseldorf this week was the ideal
platform for Dutch dairy group to showcase a number of new products
destined for the German market. The company is also planning to
quicken the pace of the introduction...
A consumer group is accusing the marketer of a fungus-based meat
substitute of "deceptive labelling" and has filed a
complaint with the US Food and Drug Administration, Advertising Age
reports.
In a bid to protect the consumer the UK Advertising Standards
Authority this week upheld a complaint that objected to a direct
mailing for a book called...
