Nestlé launches Shreddies marketing campaign that reflects modern life

By Gill Hyslop contact

- Last updated on GMT

Nestlé has launched a marketing campaign for Shreddies breakfast cereal. Pic: Nestlé
Nestlé has launched a marketing campaign for Shreddies breakfast cereal. Pic: Nestlé

Related tags: Advertising

Nestlé’s latest brand campaign, created by McCann London, moves away from knitting grandmothers after seven years to embrace a new ‘Shreddie or Not’ attitude.

The television advert, directed by Owen Trevor at Stink, follows a dad throughout his normal daily routine, but the screen is split into two alternative realities.

One shows dad starting the day with a bowl of Shreddies; the other, the ‘sliding doors’ possibilities when he doesn’t.

According to Toby Baker, Nestlé’s Breakfast Cereals UK marketing director, modern family life can be hectic, which is why it’s important to start the day with the right attitude.

“Our campaign aims to convey that message to families in a way that will bring a smile to their face,”​ he said, noting that Shreddies is a source of iron that contributes to the energy release that’s needed to start the day.

The TV campaign was launched on September 4 and will be supported by out-of-home advertising, tactical social media and digital assets. 

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