
Oreo, Pringles and Pepperidge Farm turn scarcity into snack theatre
From chicken-and-waffle cookies to huckleberry potato gummies, brands are using limited runs to make seasonal launches feel unmissable
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From chicken-and-waffle cookies to huckleberry potato gummies, brands are using limited runs to make seasonal launches feel unmissable

Tariffs, weight-loss drugs and a more cautious US shopper are pushing the industry’s biggest names to chase growth in India, Latin America and Southeast Asia instead

As conventional bread sales stagnate across mature markets, the world’s biggest bakery groups are committing billions to factories, digital systems and new product formats – a race for flexibility, not volume

Lotus Bakeries is making its biggest-ever investment to turn soaring demand for speculoos into lasting global growth

Chocolate leakage and uneven bake performance are often blamed on poor-quality chocolate, but the real problem frequently lies in ingredient performance and process consistency

The EU cleared Mars’ $36bn Kellanova deal without conditions and its reasoning reveals how much bargaining power a brand really has left.

As public markets keep discounting listed food companies, family-controlled giants are stepping in with the patience – and the premiums – to buy them

New research suggests Australia and New Zealand are following the same GLP-1-driven consumer shifts seen elsewhere, offering an early indication of where the wider APAC food market could head next

ADM and The Every Company are scaling up US production of a fermented egg white protein pitched at formulators tired of whey’s price swings

From beer-flavoured crackers to slate-cave cheddar, cheese brands are finding new ways to win over snackers