‘Perfectly portioned’ fish fillets for lighter meals
Fish and seafood company Young’s Seafood is expanding its Chip Shop range with the launch of Chip Shop Mini Fish Fillets.
The offering was developed to bring new shoppers into the frozen battered fish category, based on the growing trend for people opting for lighter main meals. Each mini fillet comes in at 50g, and is sold in packets of six.
Young’s also believes it broadens the demographic of the traditionally older consumer of frozen battered fish by appealing to families with children with smaller appetites.
“The UK is a nation of battered fish lovers, whether that’s as part of the traditional Friday night takeaway or as a convenient midweek meal straight from the freezer. Innovation is crucial to future category growth,” said marketing director Julian Fletcher.
“By taking smaller portioned fillets and coating them in our signature Chip Shop batter we are able to offer new shoppers new opportunities to enjoy frozen fish outside of the traditional meal occasion.”
Young’s Chip Shop 6 Mini Fish Fillets have an RRP of £3.75 and are rolling out across major stockists in the UK this month.
Image credit: Young's Seafood