Children’s food brand Ella’s Kitchen is refreshing its Sweetcorn & Carrot Melty Sticks offering for the holidays to raise money for charity Action for Children. The usual orange packaging has been switched out to feature Rudolph the reindeer, and his antlers substituted for Melty Sticks.
For each packet sold, Ella’s Kitchen will donate 30p to the charity. At the same time, shoppers on Ella’s Kitchen website will have the opportunity to become a ‘Secret Santa’ by rounding up their purchase on the online shop. Funds raised will also go to Action on Children.
“Everyone at Ella’s is so excited to be introducing this extra special charity edition of our best-selling Melty Sticks! Every child deserves to grow up happy, healthy and never hungry, which is why are proud partners of Action for Children, and committed to doing everything we can to help them support vulnerable little ones and their families,” said Will Howard, managing director at Ella’s Kitchen.
“With more than 4.2 million children living in poverty in the UK - 31% of whom are from families with a child aged under-5 - it is more important than ever for businesses and charities to work together to make the world a better place for little ones to grow up.”
The on-pack partnership will remain in stores, including Asda, Tesco and Waitrose, until stocks last.