Foodservice major Pizza Hut and plant-based meat pioneer Beyond Meat are partnering up to launch a new ‘Beyond Pepperoni’ range in the UK.
The new plant-based alternative will feature on Pizza Hut’s Big New Yorker and Beyond Pepperoni Feast pizzas, as well as its Beyond Pepperoni Melt. The new range is already available at Pizza Hut Delivery locations across the UK, and will be rolling out into Pizza Hut restaurants from January 2024.
From Pizza Hut’s perspective, the business is proud to once again be partnering with Beyond Meat. “We’ve launched this in November so everyone can enjoy our great tasting pizza over the festive period, whether that’s in our Melts or on our Big New Yorker,” said Hazell White, head of brand & innovation at Pizza Hut UK & Europe.
“With more and more British consumers looking to reduce their animal meat consumption, we’re thrilled to offer a delicious, innovative plant-based pizza topping that will delight meat lovers, flexitarians and vegetarians alike,” said Hameed Jagani, VP, global strategic partnerships at Beyond Meat.
“Our Beyond Pepperoni helps people continue to Eat What They Love, without compromising on taste, a balanced lifestyle or the environment.”