British plant-based dairy maker The Coconut Collab is expanding into barista-style milk alternatives with the launch of M!LK. Its goal is to ‘set a new standard’ for plant-based milk, specifically for taste and quality.
M!LK is designed to froth ‘fantastically’, to not split with warmed, and to not alter the taste profile of tea.
“Taste has always been at the heart of The Coconut Collab’s proposition and our latest launch M!LK is no exception to this,” said James Averdieck, founder of The Coconut Collab.
“We know that one in three Brits are drinking plant-based milk, however we also know that almost every variant currently available on supermarket shelves influences the taste profile of the end product – whether this is a cup of tea or a bowl of cereal. That is until now, with M!LK offering our customers an unrivalled and uncompromising plant-based milk alternative that we can’t wait for them to try.”
A one-litre carton of M!LK has an RRP of €2.68 available via Ocado, with a wider retailer rollout planned for January 2024.