Mmmmmmm creamy! Irish cream liqueur brand Baileys has released a chocolate nut mix for the Christmas period, featuring chocolate coated almonds combined with caramelized hazelnuts, more almonds, cashews and peanuts, with a hint of Baileys, alongside salted caramel popcorn. It all comes in a resealable and recyclable bag, which aims to reduce plastic in Baileys packaging.
Data shows that sales of Baileys products show an uptick in sales of 35% in the 12-week period before Christmas, and this product supports this demand.
“We are proud to launch the Baileys Chocolate Nut Mix ahead of the festive period,” said Alison Robson, Baileys Chocolate’s Marketing Manager.
“Baileys is synonymous with Christmas and is a popular adult treat at that time of year. We have seen indulgent nut mixes increase in popularity at Christmas and adding a touch of Baileys to the mix will attract new shoppers and give loyal fans an exciting new way to enjoy the indulgence of Baileys chocolate.”
The product will be available from Tesco at an RRP of £3.50.