UK porridge manufacturer Quaker Oats has made the switch to paper packaging, which the company predicts will reduce its virgin plastic use by 200 tonnes per year.
The change marks the brand’s aim for convenience for its consumers. While Quaker Oats packaging had already been recyclable, such recycling necessitated separating the card from the paper. Now, the packaging is completely paper, meaning all consumers need to do is rinse one piece of packaging.
Since Quaker Oats represents 47% of the UK’s porridge oats market, it will make a significant impact on reducing virgin plastics in porridge packaging countrywide. The change comes after other PepsiCo brands, such as Walkers, made the switch to paper packaging for its Baked range.
"Quaker Oats was one of the first branded porridge pots on the market, so we’re proud to also be leading in packaging innovation and plastic reduction,” said Gareth Callan, Sustainable Packaging Lead at PepsiCo UK and Ireland.
“We know convenience is a key factor in driving recycling rates, which is another important reason for launching this new packaging, and we’re pleased to be making it as easy as possible for Quaker fans to recycle their pots, wherever they are.”