US plant-based meat brand Beyond Meat will now be available in Romania, thanks to a distribution deal with Romanian company Nordic Food, part of the Nordic Group.
From this month, products from Beyond Meat, which include Beyond Sausage, Beyond Burger, Beyond Meatballs and Beyond Mince, will be available in supermarkets, hypermarkets, cash and carry, discount stores, online retail, restaurants and burger trucks across Romania.
"We are honoured to announce that the Beyond Meat brand has joined our company's portfolio, defined by responsibility, innovation, and adaptability,” said Dan Nistor, CEO of Nordic Group.
“Another core value of our company is optimism, and thus we embark on this product range, which we will expand next year with the Beyond Chicken Style range, firmly believing that Beyond Meat will contribute to diversifying consumption behaviour in Romania. The plant-based products from this brand naturally complement our brand promise – 'Joy at Every Meal' – through their taste and culinary experience. Romanians should know that Beyond Meat products offer multiple benefits, both for health and the environment."
"We are delighted to expand our offerings into the European market and, through our partnership with Nordic Foods, bring Beyond Meat products to Romania,” said Ben van Looij, Sales Director Retail EMEA at Beyond Meat.
“Romania is one of the countries where the plant-based product category is in its early stages, but the demand for such products is growing. We are proud to offer these plant-based products to carnivores, flexitarians, vegetarians, and vegans in Romania, allowing an increasing number of consumers to choose better products for our planet."