British vegan food company Squeaky Bean has introduced meat-free ready meals
Developed after research showing that only one in five meat-free ready meals contain meat alternative proteins, the Squeaky Bean Teriyaki Duck Protein Pot and the Squeaky Bean Beef Ragu Protein Pot are “ideal eaten on their own for a quick protein hit or can be mixed and matched with carbohydrates such as noodles, rice, pasta, and wraps for a complete meal option”.
Ready to eat after just one minute in the microwave, the company said the protein pots are easily incorporated into consumers’ busy lifestyles.
Becky Youseman, Marketing Controller at Squeaky Bean, which is part of The Compleat Food Group, said: “At Squeaky Bean, we want to make incorporating great tasting plant-based meals into your everyday diet as quick and effortless as possible. Seeing a gap in the market for ready meals containing meat alternative proteins, we saw the opportunity to innovate by releasing two new protein pots packed with exciting flavours.
“In entering the ready-meal category, we chose a popular beef ragu product to replicate the taste of a consumer favourite, as well as an exciting teriyaki duck, with Asian flavours being popular amongst UK shoppers.”
Squeaky Bean Teriyaki Duck Protein Pot (150g, RRP £3) and Beef Ragu Protein Pot (150g, RRP £3) will be available in Sainsbury’s nationwide from 27 September 2023.
In addition to its new ready-meal products, Squeaky Bean is also launching two new flavour extensions to its chargrilled and marinated chicken style pieces ranges: Squeaky Bean Chargrilled Jerk Style Mini Fillets and Squeaky Bean Sweet Chilli Chicken Style Pieces.
Both the Squeaky Bean Chargrilled Jerk Style Mini Fillets (120g RRP £3.25) and the Squeaky Bean Sweet Chilli Chicken Style Pieces (130g RRP £3.00) are available in Tesco from 18th September.
Image: Squeaky Bean
