Coffee start-up Northern Wonder hits shelves of biggest retailer in the Netherlands

Dutch food tech start-up Northern Wonder, which creates a sustainable coffee alternative without tropical ingredients - and thus without coffee beans - is launching a second version with an improved taste. A year after the initial introduction, Northern Wonder said it has further perfected the flavour of its 'Coffee-Free Coffee.' The products are now available at Dutch supermarket chain Albert Heijn.

David Klingen, co-founder of Northern Wonder, said: "Three years ago, we embarked on our flavour exploration journey. We launched the first version of our beanless coffee a year ago, and it already had a strong coffee-like taste. With ground coffee and capsules, which we are now selling at Albert Heijn, we are taking it a step further. Working together with researchers from Wageningen University and others, our team of product developers has managed to extract the so much appreciated coffee taste from non-tropical ingredients. In terms of taste development, aroma, and especially intensity, we have made great new strides."​

Image: Northern Wonder​