Dunnet Bay Distillers, which claims to be the most northerly distillery in mainland Britain, reveals a new look for its award-winning Holy Grass Vodka.
Rolling out across 97 Sainsburys Scotland stores from next week, the new design aims to give the craft Vodka its very own brand identity.
The label has been designed to reinforce the hand-crafted nature and provenance of the spirit, which is a celebration of local produce and botanicals, the company said. These include the hero botanical, Anthoxanthum nitens, a delicate, sweet-scented grass also known as Holy Grass, Bison Grass or Sweet Grass.
The new standout bottle also now includes a QR code linking to the brand story and recommended serve. Martin Murray, Co-Founder of Dunnet Bay Distillery, said: “We launched our Holy Grass Vodka in 2016 as a tribute to Robert Dick, a legendary botanist from Tullibody, who lived in Thurso in the 1800s and discovered Holy Grass. As with our Rock Rose Gin range, we wanted to create a spirit that captures and celebrates the heritage of Caithness and its local botanicals. We are really excited to launch this new look, which gives Holy Grass the attention it deserves as a standalone range. The unique bottle and spray colour are not only aimed at giving it greater stand out in store, but also allow for brand extensions in the future.”